This course will introduce you to the practice of targeted marketing, which in advertising terms is tailoring your business advertisements for a specific target audience. In this course you will learn how to advertise your massage business to specific groups of people.
Upon completion of this home study continuing education course, the massage practitioner should be able to:
- Define the term Targeted Marketing as it applies to massage therapy.
- List the steps necessary to identify a target group.
- Identify the benefits of targeted marketing.
This course is presented for educational purposes only. It was developed and marketed specifically for massage therapists that are required to obtain continuing education hours for licensing purposes. The author is not giving medical, legal or other professional advice.
This course is classified as “Cognitive” learning, meaning that there is no hands-on portion.