Business

These courses are classified by the NCBTMB as “Business” courses

  • Client Retention for Massage Therapists (3 CE hours)

    $25.00

    Course Description
    Return clients are the mainstay of the massage business, but what keeps a client going to the same practitioner? This course covers the strategies that successful massage therapists have developed to keep their clients coming back to them.

    Educational Objectives
    Upon completion of this home study continuing education course, the massage practitioner should be able to:

    • List the Three Pillars of Client Retention.
    • List the most common reasons for clients to not return.
    • Define the term Service failure as it relates to this course.
    • Define the term Service recovery as it relates to this course.
    • List five measures that can be used to increase client retention.
    • Describe what omissions and mistakes practitioners make that cause the client to go elsewhere.

    This course is presented for educational purposes only. It was developed and marketed specifically for massage therapists that are required to obtain continuing education hours for licensing purposes. The author is not giving medical, legal or other professional advice.

    This course is classified as “Cognitive” learning, meaning that there is no hands-on portion.

  • Massage Business Bookkeeping (3 CE hours)

    $25.00

    Course Description
    This course is an introduction to the business side of building a successful massage practice applicable for the small business owner, employee or independent contractor.

    Educational Objectives
    Upon completion of this home study continuing education course, the massage practitioner should be able to:

    • Define double entry, expenses, net income, debits, and credits.
    • Identify the potential problems with bookkeeping in the massage industry.
    • Describe how treatment records like SOAP notes can be linked to your financial records.

    This course is presented for educational purposes only. It was developed and marketed specifically for massage therapists that are required to obtain continuing education hours for licensing purposes. The author is not giving medical, legal or other professional advice.

    This course is classified as “Cognitive” learning, meaning that there is no hands-on portion.

  • Targeted Marketing for Massage Therapists (3 CE hours)

    $25.00

    Course Description
    This course will introduce you to the practice of targeted marketing, which in advertising terms is tailoring your business advertisements for a specific target audience. In this course you will learn how to advertise your massage business to specific groups of people.

    Educational Objectives
    Upon completion of this home study continuing education course, the massage practitioner should be able to:

    • Define the term Targeted Marketing as it applies to massage therapy.
    • List the steps necessary to identify a target group.
    • Identify the benefits of targeted marketing.

    This course is presented for educational purposes only. It was developed and marketed specifically for massage therapists that are required to obtain continuing education hours for licensing purposes. The author is not giving medical, legal or other professional advice.

    This course is classified as “Cognitive” learning, meaning that there is no hands-on portion.

  • The Wellness Center Model (3 CE hours)

    $25.00

    Course Description
    This course provides a practical outline for converting an existing massage business into a wellness center. The different services that can be offered and the synergistic effect of complementary disciplines are discussed, as well as marketing and promotion.

    Educational Objectives
    Upon completion of this home study continuing education course, the massage practitioner should be able to:

    • Describe the benefits of the Wellness Center Business model.
    • Identify the dimensions of wellness and give an example of how a practitioner serving each one can be included in your business.
    • List five complementary disciplines that can be incorporated into a wellness center.
    • This course is presented for educational purposes only. It was developed and marketed specifically for massage therapists that are required to obtain continuing education hours for licensing purposes. The author is not giving medical, legal or other professional advice.

    This course is classified as “Cognitive” learning, meaning that there is no hands-on portion.