The goal of this course is to educate the massage therapist on the important role that cultural conditioning plays in the acceptance of massage therapy as a health discipline. The views on massage therapy held by different ethnic cultures in the United States will be presented here for the massage practitioner to study and use as a marketing tool and as a means of providing more sensitive treatment.
Upon completion of this home study continuing education course, the massage practitioner should be able to:
- Describe how culture can influence a client’s acceptance of massage therapy.
- Relate strategies for conducting culturally sensitive advertising.
This course is presented for educational purposes only. It was developed and marketed specifically for massage therapists that are required to obtain continuing education hours for licensing purposes. The author is not giving medical, legal or other professional advice.
This course is classified as “Cognitive” learning, meaning that there is no hands-on portion.